The LEGO Minifigure Swap is happening on Monday, March 20th at your local LEGO Brand Retail Store! You can trade your own minifigure with a new one.
There is also a special promotion where you can get a FREE Minifigure when you buy a "Build a Minifigure 3 Pack" as well. Valid only at the LEGO Brand Retail Store on Monday, March 20th.
March 2017 Minifigure LEGO Swap Monday at Retail Store
Article Link: http://toysnbricks.com/lego-minifigure-swap-day-event-free-minifigure-wminifigure-3-pack-purchase/