The LEGO Team GB Minifigures are now available for sale at LEGO Shop at Home United Kingdom for £1.99 each. Limit 9 per order. Don't forget that you can get a free mini sopwith camel with orders of £50 or more until July 31st. Also, there's the free delivery promotion on orders of £75 or more until July 11 as well. Thanks to Jasper for the heads up.
As reported earlier, they are also available at WH Smith but with a markup at £2.49. Rob also now confirms with us that Toys R Us UK stores are carrying them for £1.99 as well.
Article Link: http://toysnbricks.com/lego-olympic-minifigures-now-available-in-uk/