Lorca writes in to inform us that he spotted boxes of Barbara’s Puffin’s Cereal containing LEGO Movie promotions. Inside each cereal box, there are coupons for $5.00 of a ticket for The LEGO Movie and $1.00 of any Barbara’s product.
There are also various LEGO giveaways on Barbara’s website including a daily drawing for a grand prize, which entails a trip to LEGOLAND.