10255 Assembly Square LEGO Modular Building Official Press Release (2017 January)

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10255 Assembly Square LEGO Modular Building Official Press Release (2017 January)

Post by Toys N Bricks » Mon Oct 17, 2016 6:00 am



The next LEGO Modular Building set has been revealed! It will be LEGO 10255 Assembly Square which consists of three mini buildings. Available January 1st, 2017 exclusively at LEGO Brand Retail Stores and LEGO Shop at Home. Note that there is a price increase compared to the regular LEGO Modular Buildings.



10255 Assembly Square

Ages 16+. 4,002 pieces.

US $279.99 - CA $329.99 - DE 239.99€ - UK £169.99 - DK 2099.00 DKK

*Euro pricing varies by country. Please visit shop.LEGO.com for regional pricing.

Celebrate ten years of Modular Building with the Assembly Square!

Take a trip to the amazing Assembly Square, developed to celebrate ten years of LEGO® Modular Buildings, featuring a wealth of unsurpassed, intricate details and hidden surprises. Easy-to-remove building sections provide access to the highly detailed interior, comprising a ground level with a bakery, florist’s shop and café, a middle level with a music store, photo studio and dental office, and an upper-level dance studio and apartment with access to a rooftop terrace with barbecue. The exterior of the building features a detailed sidewalk with outdoor café furniture, fountain, streetlamps and a highly elaborate facade with beautifully detailed windows and doors, three buildable shop signs, spired tower and a decorative roofline. Collect and build an entire town with the LEGO Creator Expert Modular Building series 10243 Parisian Restaurant, 10246 Detective’s Office and 10251 Brick Bank. Includes eight minifigures and a baby figure.



Includes eight minifigures: a dentist, barista, baker, florist, music store assistant, dancer, photographer and a LEGO® fan, plus a baby figure.
The three-level Assembly Square features an authentic, elaborate facade with detailed windows and doors, three buildable shop signs, spired tower, decorative roofline and a rooftop terrace, plus a detailed tiled sidewalk with a fountain, outdoor café furniture and two streetlamps. The highly detailed interior includes a bakery, florist’s shop, café, music store, photo studio, dental office, apartment and a dance studio.
Ground level features a bakery with counter, cash register, shelves, opening oven, wedding cake and assorted buildable pastries and treats; a florist’s shop with counter, cash register, garden tools, flower arrangements, bouquets and a blue and yellow macaw parrot element; and a café with espresso machine, counter, bench seating and pie elements.
Middle level features a music store with a buildable drum set, two guitars and saxophone element; photo studio with buildable classic camera and adjustable tripod; and a dental office with buildable reclining chair, waiting area, telephone and a sink.
Upper level features a dance studio with buildable piano and reflective mirror element; an apartment with buildable foldout sofa bed, detailed kitchen, toilet, micro LEGO® train, modular buildings and Eiffel Tower, and access to a rooftop terrace with buildable barbecue, table and a neglected plant.
Accessory elements include a ballerina skirt, Chihuahua, pretzel, ornamental chicken and candy. Also includes a buildable telephone, grill, baby carriage and buildable lamps.
Remove the building sections to access the detailed interior.
Adjust the camera tripod and take photos all around the square.
Recline the dentist chair and reveal those pearly whites!
Open the oven door to remove your freshly-baked pastries.
Fold out the sofa bed and relax while you admire your modular buildings collection!
Celebrate Modular Buildings with this awesome 10th anniversary LEGO® Creator Expert set!
This set offers an age-appropriate build and play experience for ages 16+.
New decorated elements include a dentist torso, dentist window and 2x3 tile with the 10182 Café Corner box front.
Includes lots of curved and corner angle tiles, garage doors used as box windows and LEGO® Technic excavator scoops used as roofing elements.
Collect and build an entire town with the LEGO® Creator Expert Modular Building series 10243 Parisian Restaurant, 10246 Detective’s Office and 10251 Brick Bank.
Measures over 13” (35cm) high, 14” (38cm) wide and 9” (25cm) deep.



Below are also details regarding references to past LEGO Modular Buildings:

10255 Assembly Square References to Past Modular Buildings

10182 Café Corner
- Café on corner of plaza w/coffee mug sign
- Yellow and white striped awnings
- Micro version of CC on apartment shelf
- Printed tile to represent CC Box
- Corner door built using turntables
- Cherries in trash
- Green Baseplates



10190 Market Street
- Micro version of MS on apartment shelf
- Bakery is linked to croissant sign from MS

10185 Green Grocer
- Micro version of GG on apartment shelf
- Rooftop BBQ
- Sand Green color of mid-building
- Updated baby pram (now including baby!)

10197 Fire Brigade
- Rooftop door access
- Kitchen in apartment

10211 Grand Emporium
- Detailing around roof above Dance Studio
- Wedding cake to go with wedding outfits in GE Window

10218 Pet Shop
- Parrot in flower shop & Chihuahua
- Sand Blue color of Music/Dance Studios
- Windows for Music/Dance Studios shared with PS

10224 Town Hall
- Tower roof style shared with TH
- Wedding cake for married couple in TH
- Flower shop for married couple in TH

10232 Palace Cinema
- Center of pattern in front of Cafe shared with PC
- Vertical line wall texture from PC is used for interior of Music/Dance studios

10243 Parisian Restaurant
- Black roof of middle building in similar style to PR
- White Croissants in Bakery
- Fold out sofa similar to fold down bed
- Greenery on pergola between café and flower shop

10264 Detective’s Office
- Mirror
- Candy/cookie source is Pastry Shop
- Nougat color of Dentist office

10251 Brick Bank
- Portrait of Bank Manager in photo studio
- Trans-Green and clear glass in Flower Shop



And finally... the LEGO Designer Video for 10255 Assembly Square!



Article Link: http://toysnbricks.com/10255-assembly-s ... 7-january/
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bea
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Re: 10255 Assembly Square LEGO Modular Building Official Pre

Post by bea » Mon Oct 17, 2016 11:27 am

Great! It would be fantastic if they had made it 3 separate buildings on 3 separate base plates.

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Re: 10255 Assembly Square LEGO Modular Building Official Pre

Post by MoneyHypeMike » Mon Oct 17, 2016 1:34 pm

Looks good and price is ok!

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Re: 10255 Assembly Square LEGO Modular Building Official Pre

Post by Brick & Blue » Mon Oct 17, 2016 1:38 pm

The price is outrageous and the set isn't even that well made. It's just, weird and kind of blah.

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Re: 10255 Assembly Square LEGO Modular Building Official Pre

Post by SlickP » Mon Oct 17, 2016 3:41 pm

The price is crazy.

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Re: 10255 Assembly Square LEGO Modular Building Official Pre

Post by ivyhedge » Mon Oct 17, 2016 3:49 pm

Ridiculous price.

I bet Assembly Square will be for sale at the Lego Discovery Center in Assembly Square (for us in Boston, I had to go there). :P

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Re: 10255 Assembly Square LEGO Modular Building Official Pre

Post by dr_spock » Mon Oct 17, 2016 5:20 pm

Nice.
ivyhedge wrote: I bet Assembly Square will be for sale at the Lego Discovery Center in Assembly Square (for us in Boston, I had to go there). :P
LOL. Would that be in Somerville? At current exchange rate, I think buying in Canada may work out better.

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Re: 10255 Assembly Square LEGO Modular Building Official Pre

Post by unduli » Mon Oct 17, 2016 6:27 pm

I love it! There may be almost TOO much going on, but considering it's three "separate" buildings I think it'll work. I don't find the price insane, it's definitely steep but seems to be worth it. The only thing I would change is perhaps make it a corner one which would work well with the three buildings, but I suppose the bank was just a corner so that isn't necessary.

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Re: 10255 Assembly Square LEGO Modular Building Official Pre

Post by pro_zach » Mon Oct 17, 2016 7:37 pm

Good to see a more accurate value of a 4000 piece set that doesn't have licensing involved...

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Re: 10255 Assembly Square LEGO Modular Building Official Pre

Post by Brickbuilder0937 » Mon Oct 17, 2016 7:47 pm

I love it! I don't think the price is too bad considering it has over 4,000 pieces. The only thing that bothers me a little is that it's wider than a standard modular. And the reason it bugs me is that I had planned to make a display of all of them together in a square (four corner modulars and eight straight) and now that won't work.(see below)
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Re: 10255 Assembly Square LEGO Modular Building Official Pre

Post by Brick & Blue » Tue Oct 18, 2016 2:06 am

ivyhedge wrote:Ridiculous price.
Yeah it is. With the Canadian dollar a ton of sets are actually better off being bought there.

My main problem with the price is it will be used as a test and a cover. LEGO cult members... I mean fans, will buy the set up, LEGO will see "Great our fans are so dumb we can really screw them over" and that the 2018 set will have less than 2000 pieces and be $190-$200.

Thankfully we will always have Lepin. :lol:

I find the set too be too much about the older sets that it feels like they are just redone scaled down versions. I don't care about it being 10 years. I care about new colors and pieces and there aren't that many really useful ones. (Besides corner SNOT piece)

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Re: 10255 Assembly Square LEGO Modular Building Official Pre

Post by vynsane » Tue Oct 18, 2016 4:53 am

It looks great, though I'm disappointed they didn't break up the buildings into distinct baseplates.
Brickbuilder0937 wrote:The only thing that bothers me a little is that it's wider than a standard modular. And the reason it bugs me is that I had planned to make a display of all of them together in a square (four corner modulars and eight straight) and now that won't work.(see below)
Yeah, I thought of that, too. You could add a 16-wide plate with some garden/playground build or something to make up the difference. Or MOC up a clone of one of the Pet Shop buildings in a different color.
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Re: 10255 Assembly Square LEGO Modular Building Official Pre

Post by Brick & Blue » Tue Oct 18, 2016 6:33 am

I'd just like to point of why the price is ridiculous.

It's 170 Pounds. Correctly that's currently almost $209.
It's 330 CAD, which is $252.

I don't see the UK or CAD rebounding a hell of a lot in the next little bit. That means the set will be cheaper to go to Canada for.

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Re: 10255 Assembly Square LEGO Modular Building Official Pre

Post by legohunter » Tue Oct 18, 2016 11:39 pm

vynsane wrote:It looks great, though I'm disappointed they didn't break up the buildings into distinct baseplates.
Brickbuilder0937 wrote:The only thing that bothers me a little is that it's wider than a standard modular. And the reason it bugs me is that I had planned to make a display of all of them together in a square (four corner modulars and eight straight) and now that won't work.(see below)
Yeah, I thought of that, too. You could add a 16-wide plate with some garden/playground build or something to make up the difference. Or MOC up a clone of one of the Pet Shop buildings in a different color.
Or this may be a good time trying to blend in your haunted house into your modular layout.

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Re: 10255 Assembly Square LEGO Modular Building Official Pre

Post by chenwaa123 » Wed Oct 19, 2016 7:32 am

Brick & Blue wrote:I'd just like to point of why the price is ridiculous.

It's 170 Pounds. Correctly that's currently almost $209.
It's 330 CAD, which is $252.

I don't see the UK or CAD rebounding a hell of a lot in the next little bit. That means the set will be cheaper to go to Canada for.
If you buy in Canada you'll need to factor in provincial and federal sales tax.

Federal Tax (GST) is 5%
Provincial Tax (PST) varies by province but in BC that's another 7%
Some provinces like ON have a Harmonized Tax (HST) in place of PST & GST and that's at least 13%

So once you factor in say 12% Tax, the U.S. conversion works out to $285 and that $5 more than the U.S. msrp.

As a Canadian I have ways to buy in the U.S. and never pay U.S. or Canadian Taxes but I don't think that you could do the same. All Canadian retailers charge tax on online purchases wear as in the U.S. there's often no tax on online purchases.

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Re: 10255 Assembly Square LEGO Modular Building Official Pre

Post by Brick & Blue » Wed Oct 19, 2016 6:14 pm

chenwaa123 wrote: in the U.S. there's often no tax on online purchases.

Yes there is in most states now, any state with a LEGO Store has to pay online taxes, even Amazon now has taxes on everything in most states. Taxes in states go from 0% to 12%. Taxes don't factor into the price of a set unless it's a Euro price because their taxes are really confusing.

But I lived in NY state, the tax rate I think was 8.25% on LEGO, that brings the price up to $303.

Even with Canadian taxes at 13% with the current exchange rate the price would be $284 which is still $20 cheaper.

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Re: 10255 Assembly Square LEGO Modular Building Official Pre

Post by slacker » Thu Oct 20, 2016 2:11 pm

I agree. The price is over the top. They should've made it no more than $225. If they had to, lower the piece count.

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Re: 10255 Assembly Square LEGO Modular Building Official Pre

Post by askthelegoguy » Fri Jan 06, 2017 6:04 pm

slacker wrote:I agree. The price is over the top. They should've made it no more than $225. If they had to, lower the piece count.
I got the set. It is pretty nice, but I think you're right about the price. It has 4,002 pieces, so in terms of price per piece its amazing. But I think around 500 of the pieces were flat or tile 1x1. I don't really want to pay 10 cents for a flat 1x1.

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