Rovio, a company that produces one of the most recognized Angry Birds mobile games has been seeing a decline in their merchandise sales. Today, they have announced that they will be partnering with The LEGO Group in an effort to produce LEGO Angry Birds sets. I wonder how the sets will turn out in LEGO form.
A 2016 Angry Birds Movie will be released and LEGO sets will be produced based on the film. LEGO sets are expected to be available beginning Spring 2016. Press release taken from Rovio:
LAS VEGAS, Nevada– 8th June 2015– Rovio, makers of Angry Birds, the most downloaded mobile game ever, today announced a partnership with The LEGO Group to develop a line of construction toys. LEGO® Angry Birds will be available in spring 2016 to coincide with the release of The Angry Birds Movie, a full-length feature film based on the popular gaming franchise.
“The LEGO brand has an unparalleled ability to connect with people through products that spark creativity and imagination. We’re really excited to build experiences together with this amazing best-in-class partner,” said Pekka Rantala, Chief Executive Officer of Rovio.
“We are excited to bring Angry Birds to life in LEGO form, given the popularity of the game and its characters with fans of all ages, which will only be amplified by the forthcoming film,” said Jill Wilfert, Vice President, licensing & entertainment at The LEGO Group. “We seek partnership with globally relevant properties that offer a unique and rewarding play experience to our fans, and our designers are having fun developing building sets that leverage the engaging play and deconstruction found in the Angry Birds game.”
Further details about the collection, available in spring of 2016, are not yet available.