LEGO Cuusoo Website Launches (Beta)

The LEGO Cuusoo site allows people to submit LEGO models/creations to be considered to be made into an actual LEGO set. If there are more than 10 000 votes, there’s a high chance that the model will be made into an official LEGO “Cuusoo” set. This was originally launched back in 2008 for Japan. Today, the LEGO Cuusoo site is now open to worldwide and is in beta phase. Thanks to Jeff and others who contacted us with the news. (via Brothers Brick)

LEGO Cuusoo Hayabusa 

LEGO Cuusoo Press Release

Turn your model wishes into reality with LEGO® CUUSOO
LEGO consumers can now give their great ideas directly to the LEGO Group using the LEGO CUUSOO website. Ideas that collect 10,000 supporters could be selected to become part of the toy manufacturers’ product line

BILLUND, Denmark – The LEGO Group announced today that LEGO® CUUSOO, its new international web-based open innovation and crowd sourcing platform, is now available in open beta.

LEGO CUUSOO is an idea collection system that asks the Danish toy manufacturers’ consumers to submit and vote for their favourite ideas for new LEGO products. It can be found at

Ideas that are supported by 10,000 votes have a chance of being selected to become part of the LEGO Group’s product portfolio and sold in LEGO Brand retail stores and the LEGO online shop. Consumers who have their ideas chosen will earn 1% of the total net sales of the product

CUUSOO, which means ‘imagination’ or sometimes ‘wish’ in Japanese, has been developed with CUUSOO SYSTEM, a subsidiary of Japan-based Elephant Design that has worked with open innovation and crowd sourcing for more than 10 years.

The LEGO Group has worked with CUUSOO since 2008 on a Japanese site that has attracted hundreds of ideas and seen thousands of votes cast by a 20,000-strong community. Now the time has come to test the concept internationally.

The first Japanese product, the Shinkai 6500 submersible, went on sale in Japan in February 2011. The next Japanese LEGO CUUSOO model will be the Hayabusa unmanned spacecraft launched in the first quarter of next year. “Our fans and consumers have proved time after time that they have great ideas that can lead to products,” said Paal Smith-Meyer, head of the LEGO New Business Group.

“We have worked with our consumers in the past and continue to do so, for example in the LEGO Architecture series, which we developed with an architect and LEGO fan. LEGO CUUSOO is an attempt to gather more great ideas while streamlining the way we innovate and become inspired.”

“We see this as an investment in the future rather than for immediate sales gain. We are moving from a local Japanese pilot to see if the model is sustainable. We were pleased with the initial results, but we need to see how it will perform on a global platform with global distribution,” he added.

LEGO Cuusoo 21100 Shinkai 6500

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