Opening ourselves to new product suggestions invites popular ideas that don’t always fit our brand. This is the first time we’ve felt that we should turn a LEGO CUUSOO idea down, but we’re grateful for the spirit behind projects like the Winchester and for the opportunity to be challenged. It keeps us sharp and looking toward the future of the LEGO brick.
LEGO has just announced today that despite the fact the creation Winchester Shaun of the Dead made it to 10 000 supporters, it will not be made into a LEGO set. Below is their press release from the LEGO Cuusoo website.
The LEGO Jury has completed the review of the Winchester – Shaun of the Dead project that hit 10,000 supporters on LEGO CUUSOO on March 31, 2012.
LEGO CUUSOO gives the opportunity to submit product ideas, however all LEGO products, regardless of age target, must be content appropriate for our core audience. With this in mind we have decided that – good though the model is – the film Shaun of the Dead contains content that is not appropriate for our core target audience of children ages 6-11.
Long before the Winchester received mainstream media attention, Greg (Yatkuu) contacted us in earnest to see if his project was acceptable. We recognized the potential conflict, but didn’t see a reason to remove the project. The model was presented tastefully and we thought it deserved fair consideration. With 10,000 supporters, the Winchester earned the opportunity to receive the full LEGO Review.
Greg has been a pleasure to work with throughout this process. We’re impressed by his model, grateful for his constructive approach with us, and we are sad to disappoint such a devoted LEGO fan.
We appreciate the passion exhibited for new product ideas on LEGO CUUSOO.