The LEGO Duplo line has partnered with West One Music Group and Tongal to help children develop. A series of animations and song compositions will be released. See below for the press release.
[April 9th, 2020] LEGO® DUPLO®, West One Music Group, and Tongal are proud to announce the release of a new series of high-quality animations and song compositions for the millions of LEGO DUPLO fans around the world. A mix of well-known and original compositions have been created to help children learn world-famous children’s songs and nursery rhymes, whilst bringing the magical world of the iconic LEGO DUPLO toys to life for pre-school children.
Over the coming months, 21 songs will be released around three key themes; Happy Birthday, Lullaby Songs and Nursery Rhymes; each one bursting with energy and excitement. The animations and songs are designed to ignite fun and imagination, as well as inspire creativity and engagement. They are educational and the aim is to encourage children, parents and friends to connect and sing along together.
Music helps the body and mind work together to ignite all areas of child development and social skills, including intellectual, social-emotional, motor, language, and overall literacy. Exposing children to music during early development helps them learn the sounds and meanings of words, along with supporting skills such as spatial awareness, working memory, listening, and early math.
Keith Malone, Senior Director of Content Development at the LEGO Group: “We are very excited about bringing LEGO DUPLO to life through the new LEGO DUPLO animations and songs. Being a parent myself, I can really see how singing sparks joy and excitement with toddlers while also improving essential developmental and social skills. We hope that families will have lots of fun together while creating wonderful shared memories and playful experiences through these new songs.”
The first set of songs will be available to stream for free on YouTube (via Moonbug’s YouTube channels) from April 9th, with the music available on your preferred streaming service, such as Amazon Music, Apple Music, Google Play Store, and Spotify from April 24th. Some of the songs will also launch in other languages.
About West One Music
West One Music Group was established in London’s Soho in 2002. Proudly independent, West One Music Group have offices and production studios in 42 countries around the world, over 60,000 tracks across eleven labels and a Custom division spearheaded in Los Angeles. From original songs to epic sweeping Hollywood scores, the Artist and Repertoire teams are constantly scouring the globe for the latest trends and talent, working in partnership with creatives of the world’s biggest media platforms and brands to create the perfect soundtrack to bring their visuals to life.
Tongal is the ultimate platform for content creation that gives networks, studios, and brands access to a global community of remote creators to simplify and scale content development. The company connects the best and brightest creative talent to opportunities in a virtual online production studio. Tongal’s product and technology power the entire creative process end to end to bring undiscovered, great ideas to life through branded content, original content and advertising made on the Tongal platform.
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