LEGO Overwatch sets are coming soon according to a recently released BusinessWire Press Release. Overwatch is released by Blizzard and is a multiplayer shooter video game. Thanks to forum member Brick & Blue for the news.
LAS VEGAS–(BUSINESS WIRE)–Set for ongoing growth with a slate of world-class entertainment properties, Activision Blizzard Consumer Products Group (ABCPG) arrives at Licensing Expo 2018 with an all-star roster of licensing and retail partners. Through gameplay, film and television content, esports events and consumer products, Activision and Blizzard Entertainment are creating depth, breadth and longevity of engagement around their franchises and across platforms. A year into the group’s formation, ABCPG is successfully delivering against the company’s franchises, including Blizzard’s Overwatch® and Activision’s Call of Duty®, among others.
The merchandising program for Overwatch is significantly expanding. Hasbro has been awarded the master toy license for the franchise with plans for a wide range of play experiences including a NERF product line, games and more. Additionally, LEGO® Group has plans for multiple Overwatch building sets across various price points. Further, Overwatch is just one of many Blizzard Entertainment properties featured in the recently announced exclusive apparel line from UNIQLO as part of its Spring/Summer 2018 collection that launched globally on May 18.
The pop culture phenomenon Call of Duty franchise continues to realize massive success, and Activision is poised to have the largest merchandising program to date based on product category and global expansion. This year Black Ops is back! The highly anticipated Call of Duty: Black Ops 4, scheduled for release on October 12, perfectly lends itself to new categories including collectibles and allows for a richer assortment of assets to support the massive game experience built for fans. Design agency PowerStation Studios is bringing new creative to life that’s expanding the depth and breadth of the program and supporting partners across various international markets.
Esports has emerged as a significant opportunity that engages millions of players and spectators worldwide. Activision Blizzard is at the forefront of competitive gaming with the Call of Duty World League, MLG Network and the Overwatch League™, the first major global professional esports league with city-based teams. A robust apparel line is at the center of the merchandising program, designed to appeal to a massive global audience of gamers. ABCPG is currently seeking best-in-class partners across all product categories to explore burgeoning licensing and merchandising prospects targeting a new era of fans.
“Since debuting at last year’s Licensing Expo, we’ve begun to successfully realize our vision of offering more value and more opportunities for our global licensing and retail partners by leveraging the blockbuster franchises that Activision and Blizzard have created and expanded over many years of dedicated development,” said Tim Kilpin, CEO and president, Activision Blizzard Consumer Products Group. “For our hundreds of millions of players around the world, we’re working hard to build lasting global franchises that they can connect with across game platforms and through esports and vibrant transmedia story content. We are well positioned to continue playing a leading role in shaping the future of entertainment.”
