It appears that LEGO Shop at Home (USA | Canada | UK | Australia) has implemented a new virtual queue line for getting to their website. This only occurs when there are too many people trying to access it at once. It refreshes every 15 seconds.
In the past during the start of Black Friday and VIP Weekends in November, the site usually loads very slowly or you are not able to even load the site at all. Basically, the site crashes due to an overwhelming number of people trying to access the site.
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