From April 25 to May 22, LEGO Brand Retail stores will be running a LEGO Elves Dragon Hunt event. You can look for hidden eggs around the LEGO Store.
“Emily Jones is setting off on a new adventure! She must go on a great quest to find all the dragon eggs hidden in Elvendale. Come in to the LEGO Store April 25 – May 22 and you can hunt for all the dragon eggs hidden around the LEGO Store! See a Brick Specialist for details.”