Update: Save an additional $5 off (US only) with purchases over $20. You can get the coupon code in our Sales & Deals forums. Thanks to forum member Transformers2 for the tip.
LEGO Prince of Persia is now officially for sale at LEGOShop ! Prices are reasonable and pretty much what we had expected. They also have 3 keychains and a magnet set available for sale as well. Interesting note is that it appears to be only available in North America at the moment. Thanks to forum member ncbarrett for the news.
*Our forums has news posted in advance there and features additional LEGO sales. Registration is free and fast.